A family-run care home that families can actually find
A ten-bed assisted living home in Umatilla, Florida needed a web presence that conveyed warmth and competence to families making a hard decision and turned searches into booked tours.
- Engagement
- Web application + local SEO
- Year
- 2026
- Scope
- Web application, Local SEO, Lead capture, Content structure
The problem
Families choosing an assisted living home are making an emotional, high-stakes decision, usually under time pressure. They compare a handful of options online before they call. Willow Estates is differentiated by its ten-bed scale, family-run model, and meals from its own garden, but those details were not reaching the people searching for it.
What we built
Lead with what makes it different
The site is built around the specifics that matter to a family: the small scale, personal care, food, and daily activities, shown through real photography of the actual home rather than stock imagery.
Answer the real questions
A structured FAQ covering care levels, room personalization, meals, and visitation policy. These are questions families commonly ask by phone, answered before they have to call.
Built for local search
Structured for the geographic and service-specific terms families use when searching for care in Lake County, so the home surfaces against much larger facilities with much larger marketing budgets.
One clear action
Each page provides a route to request a private tour, an important step in the decision process for prospective residents and their families.
The outcome
The site presents Willow Estates as a small, personal, family-run care home and gives prospective residents and their families clear information before they request a tour.
Discuss a similar project
Tell us what needs to change. We will review the requirements and recommend a practical next step.